Introduced First Influencer-Led Content Initiative to ABC Owned Television Group

Developed strategy and managed execution of ABC11 Community Influencer Program, partnering with 30+ creators to enhance local reach, improve engagement and increase web traffic through owned, earned and, paid media amplification

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Redefined Digital Monetization with $500K+ Performance Campaign

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Led Digital Strategy for First SEC-Regulated Hotel Crowdfunding Campaign in U.S.