Guided by strategy.

Measured by results.

Strategic, full-funnel marketing experience across industries and audiences.

I have proven experience leading digital campaigns from the ground up, guiding B2C and B2B brands from early-stage planning to high-impact execution.

My background includes global, national and hyperlocal initiatives, each shaped by a data-driven approach and a deep understanding of what drives engagement, growth and brand equity.

TOOLS THAT POWER MY WORK

“I specialize in turning complexity into clarity.”

PROFESSIONAL HIGHLIGHTS

Launched digital and social campaigns across the U.S., Canada, South Africa, the Middle East, Asia and the U.K. to expand audience reach and brand impact.
Directed cross-platform strategies across paid media, web, CRM and social with net-new results across B2C and B2B brands.
Conducted training and seminars for executives, small business owners, entrepreneurs and sales teams.
Built campaigns for brands in industries including, but not limited to, automotive, beauty, hospitality, media, fintech and wellness.

TIMELINE

Click the timeline highlight to learn more

2025

Featured

Over 633% Social Audience Growth for Proprietary North American Brands

Led social media strategy, paid and organic, across 10 channels for ATD proprietary brands

Developed strategy and tactical execution to increase awareness and engagement with key audience segments (B2C and B2B) and drive conversion, at scale

2024

Featured

Curated First NCAA Multi-Conference NIL Campaign for Mental Health Awareness Month

Directed content strategy, multichannel planning, and partner execution of 50+ student-athlete video submissions across five NCAA athletic conferences

Highlighted the importance of mental health in sports and amplified messages through Instagram, Facebook, TikTok, and X

2022-2025

Featured

Developed Digital Go-to-Market Strategies for Notable Brands Across North America

Built scalable product launch framework for 15+ ATD proprietary brand products.

Integrated multichannel B2B and B2C execution from pre-launch through post-launch optimization.

Advanced sales and merchandising goals at 4,000+ retail locations across the U.S. and Canada through strategic market segmentation.

2021-2022

Featured

Developed Brand Content Strategy for Globally-Recognized CPG Product

Led content strategy for Vuse x U, the national customization platform for Vuse Vapor — a federally regulated product with 7.5M+ adult nicotine consumers in U.S.

Executed federally compliant omnichannel campaign in top U.S. markets, including NYC, LA, and Miami.

2019-2020

Featured

Expanded Strategic Partnerships in Major Markets to Strengthen Brand Authority and Local Reach

Developed strategic framework to activate influencer campaigns, events, and experiences for leading hotel brands and restaurants.

Partnered with Yelp Elite to plan and sponsor curated events in multiple states to foster authentic local connections and enhance path to purchase.

Delivered long-term value through reputation management and increased local search visibility.

2018-2019

Featured

Led Digital Strategy for First SEC-Regulated Hotel Crowdfunding Campaign in U.S.

Directed investor-facing strategy for The Ewing Hotel, a luxury boutique property launched under SEC Regulation A+

Translated complex financial structures into clear, conversion-focused messaging across paid, owned, and earned channels

Helped position HotelierCo as a fintech disruptor with multichannel digital strategy

2017

Featured

Introduced First Influencer-Led Content Initiative to ABC Owned Television Group

Developed strategy and managed execution of ABC11 Community Influencer Program, partnering with 30+ creators to enhance local reach, improve engagement and increase web traffic through owned, earned and, paid media amplification

2016

Featured

Redefined Digital Monetization with $500K+ Performance Campaign

Developed and executed high-impact campaign strategy for CenturyLink, driving over $500,000 in paid media revenue

Achieved new digital benchmark for the ABC Owned Television Group through hyperlocal mobile audience targeting.

2014-2015

Featured

Launched Digital Marketing Workshops & Education Series at Global Business Conferences (20K+ Attendees)

Led public workshops on social strategy and digital marketing for entrepreneurs and Shop.com distributors, educating participants on enhancing brand visibility, expanding social reach, and boosting digital sales

Conducted live event coverage, SEO content creation, and digital engagement at international conferences in Greensboro, NC and Miami, FL

2013-2014

Featured

Extended Marketing Expertise to the Automotive Sector

Crafted conversion-driven email and newsletter copy for Asbury Automotive Group, one of the largest U.S. auto retailers — spanning 150+ dealerships and 204 franchises across 31 brands

Executed lead nurturing and retention strategies to increase awareness, foster loyalty, and support sales goals

Appointed Lifestyle Contributor for CBS Radio’s Hyperlocal Digital Initiative

Appointed as a thought leader following demonstrated success with Simon Malls’ campaign

Contributed lifestyle, fashion, and beauty content to CBS Radio Charlotte’s website and social channels to drive SEO, web traffic, and regional engagement