Developed Digital Go-to-Market Strategies for Notable Brands Across North America

Built scalable product launch framework for 15+ ATD proprietary brand products
Integrated multichannel B2B and B2C execution from pre-launch through post-launch optimization
Advanced sales and merchandising goals at 4,000+ retail locations across the U.S. and Canada through strategic market segmentation


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Curated First NCAA Multi-Conference NIL Campaign for Mental Health Awareness Month

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Developed Brand Content Strategy for Globally-Recognized CPG Product