Over 633% Social Audience Growth for Proprietary North American Brands

  • Led social media strategy, paid and organic, across 10 channels for American Tire Distributors proprietary brands, Hercules Tires and Ironman Tires

  • Developed strategy and tactical execution to increase awareness and engagement with key audience segments (B2C and B2B) and drive conversion, at scale

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Expanded Strategic Partnerships in Major Markets to Strengthen Brand Authority and Local Reach

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Curated First NCAA Multi-Conference NIL Campaign for Mental Health Awareness Month