Extended Marketing Expertise to the Automotive Sector
Crafted conversion-driven email and newsletter copy for Asbury Automotive Group, one of the largest U.S. auto retailers — spanning 150+ dealerships and 204 franchises across 31 brands
Executed lead nurturing and retention strategies to increase awareness, foster loyalty, and support sales goals
Appointed Lifestyle Contributor for CBS Radio’s Hyperlocal Digital Initiative
Appointed as a thought leader following demonstrated success with Simon Malls’ campaign
Contributed lifestyle, fashion, and beauty content to CBS Radio Charlotte’s website and social channels to drive SEO, web traffic, and regional engagement
Chosen as Lead Content Curator for Simon Property Group’s National ‘Style Setter’ Campaign
1 of 40 contributors selected from 700+ applicants to represent Simon Malls across flagship properties nationwide
Earned 500+ votes to become lead contributor for North Carolina’s sole luxury retail location, SouthPark Mall
Hosted in-mall events and created hyperlocal lifestyle content to increase brand awareness, foster engagement and drive sales