One of 8 contributors chosen by the DNC for demonstrated digital expertise.

Published real-time articles during three-day, 35,000+ attendee event.

Coverage generated over 2M+ unique visitors to event website (demconvention.com).

Crafted conversion-driven email and newsletter copy for Asbury Automotive Group, one of the largest U.S. auto retailers — spanning 150+ dealerships and 204 franchises across 31 brands

Executed lead nurturing and retention strategies to increase awareness, foster loyalty, and support sales goals

1 of 40 contributors selected from 700+ applicants to represent Simon Malls across flagship properties nationwide

Earned 500+ votes to become lead contributor for North Carolina’s sole luxury retail location, SouthPark Mall
 

Hosted in-mall events and created hyperlocal lifestyle content to increase brand awareness, foster engagement and drive sales

Led public workshops on social strategy and digital marketing for entrepreneurs and Shop.com distributors, educating participants on enhancing brand visibility, expanding social reach, and boosting digital sales
 

Conducted live event coverage, SEO content creation, and digital engagement at international conferences in Greensboro, NC and Miami, FL

Developed and executed high-impact campaign strategy for CenturyLink, driving over $500,000 in paid media revenue

Achieved new digital benchmark for the ABC Owned Television Group through hyperlocal mobile audience targeting.

Developed strategy and managed execution of ABC11 Community Influencer Program, partnering with 30+ creators to enhance local reach, improve engagement and increase web traffic through owned, earned and, paid media amplification

Directed investor-facing strategy for The Ewing Hotel, a luxury boutique property launched under SEC Regulation A+

Translated complex financial structures into clear, conversion-focused messaging across paid, owned, and earned channels

Helped position HotelierCo as a fintech disruptor with multichannel digital strategy

Developed strategic framework to activate influencer campaigns, events, and experiences for leading hotel brands and restaurants.

Partnered with Yelp Elite to plan and sponsor curated events in multiple states to foster authentic local connections and enhance path to purchase.

Delivered long-term value through reputation management and increased local search visibility.

Led social media strategy, paid and organic, across 10 channels for ATD proprietary brands 

Developed strategy and tactical execution to increase awareness and engagement with key audience segments (B2C and B2B) and drive conversion, at scale

Directed content strategy, multichannel planning, and partner execution of 50+ student-athlete video submissions across five NCAA athletic conferences

Highlighted the importance of mental health in sports and amplified messages through Instagram, Facebook, TikTok, and X

Built scalable product launch framework for 15+ ATD proprietary brand products.

Integrated multichannel B2B and B2C execution from pre-launch through post-launch optimization.

Advanced sales and merchandising goals at 4,000+ retail locations across the U.S. and Canada through strategic market segmentation.

Led content strategy for Vuse x U, the national customization platform for Vuse Vapor — a federally regulated product with 7.5M+ adult nicotine consumers in U.S.

Executed federally compliant omnichannel campaign in top U.S. markets, including NYC, LA, and Miami.